Namaste! I am Varsha,
UX & Product Consultant based in India, working globally 🌍
UX & Product Consultant based in India, working globally 🌍
Currently, supporting digital product leaders and fast-growing tech companies move from 0 → 1.
I specialize in crafting experiences for B2B and SaaS platforms. Over the +9 years, my journey has evolved from UX design to managing products - leveraging a blend of technology, business and strategic data-driven design approach to drive growth.
I’m excited to connect with professionals and organizations who are committed to solving user challenges and create meaningful impact.
I’m excited to connect with professionals and organizations who are committed to solving user challenges and create meaningful impact.
I specialize in crafting experiences for B2B and SaaS platforms. Over the +9 years, my journey has evolved from UX design to managing products - leveraging a blend of technology, business and strategic data-driven design approach to drive growth.
Work Experience
Adobe
Media.net
Azoi.inc
TinyOwl
Clients
Celito
Hoichoi
Office Advisor
JoopiterX
Collaborators
CAW Studios
Stoodio Iterati
Teaching & Engagements
PM School
42 PX - Proximity Works
work
Adobe - 2022
Reimagine the future of advertising with Adobe
As a PM UX - I led a cross-functional effort to reimagine the platform navigation enabling advertisers to manage & optimize their investments across various advertising channels. The new navigation empowers advertisers of all sizes to streamline and analyze performance from a single platform, aligning with company’s vision for scalability and new channel integrations.
Product Strategy
User Research
Information Architecture
Prototype
User Testing
User Research
Information Architecture
Prototype
User Testing
Hoichoi - 2023
Redefining the regional entertainment platform
Leading alongside my team, we reimagined a unified yet personalized viewing experience for the regional OTT platform across large screens - TV, web, and mobile devices, allowing users to discover and consume content effortlessly. Our work involved empowering users with inclusive experience - multilingual support and an adaptive design system for future growth.
Product Redesign
Design Systems
UX Research
Visual Design
Design Systems
UX Research
Visual Design
Celito Tech - 2023
Revolutionizing life sciences with data-driven AI solutions
I led the design and product strategy for Celito AI, an intelligent Life Science AI assistant that can research, summarize, and aid in decision-making. The solution was designed to enhance the operational efficiency of life sciences professionals optimizing drug discovery, streamlining clinical trials and facilitating regulatory approvals by leveraging extensive biomedical data.
0 > 1 Product Strategy
UX Research
Visual Design
Design Systems
UX Research
Visual Design
Design Systems
strategy
“I work closely with cross-functional teams, including product managers, designers, engineers, and marketers, to device strategies aligned with business goals and user needs.”
Here's a peek into the UX strategy activities I have led including UX roadmap, customer journey map, information architecture and more...
UX Roadmap
High-level roadmap exercise conducted in collaboration with product, design, business, and engineering stakeholders at Adobe. This roadmap aligned UX activities with business goals and user needs, ensuring consistent and effective design while prioritizing tasks based on impact and feasibility.
Customer Journey Mapping
Redesigned the advertiser's journey map to understand the end-to-end experience of an advertiser. This revamped map enabled the team to enhance the navigation systems and information architecture, thereby elevating the overall user experience.
Functional Journey Map
Collaborated to create a functional workflow that supports the engineering team in establishing the groundwork for data schemas and system design. Also, informed the UX roadmaps and strategic plans, ensuring alignment with business goals.
UX Audit
Conducted UX audit exercises to identify gaps, set priorities, align with business goals and inform user-centric decisions, facilitating continuous product enhancement.
about
Designer by heart and a Product Manager, currently running a UX consultancy in Bangalore, India.
Previously, led the navigation redesign for Adobe Advertising Cloud platform, strategized and launched product solutions in email marketing and lead generation domains at Media.net, delivered design systems, redesign projects, and 0 to 1 solutions for clients globally.
Throughout my career, I have worked in various environments, from tiny startups to Fortune 500 companies, across sectors including AI, healthcare, advertising, entertainment, food and IOT.
I am passionate about sharing my knowledge and have conducted numerous talks and training sessions with organizations and design communities. My experience includes conducting and leading design interviews as part of Adobe's hiring and onboarding efforts.
Throughout my career, I have worked in various environments, from tiny startups to Fortune 500 companies, across sectors including AI, healthcare, advertising, entertainment, food and IOT.
I am passionate about sharing my knowledge and have conducted numerous talks and training sessions with organizations and design communities. My experience includes conducting and leading design interviews as part of Adobe's hiring and onboarding efforts.
Blending design and product management skills.
The synergy between my product management and design skills enables me to define strategic product directions and ensure strong user focus in execution.
My design background allows me to empathize with users and anticipate their needs, while my role as a product manager lets me take a holistic view of the product and business. This dual perspective bridges the gap between design and business strategy, contributing to the entire product lifecycle and ensuring the products are user-friendly, strategically aligned, and delivering meaningful value.
My design background allows me to empathize with users and anticipate their needs, while my role as a product manager lets me take a holistic view of the product and business. This dual perspective bridges the gap between design and business strategy, contributing to the entire product lifecycle and ensuring the products are user-friendly, strategically aligned, and delivering meaningful value.
Life snippet since I took my corporate career break (2023 - Now)
Since my corporate career break in 2023, life has been a journey of exploration and personal growth. While I stayed sharp professionally with client engagements, I have explored fitness, marathons, hikes, attended music festivals, and travel, transforming my outlook on life.
Embraced fitness as a way of life (lost 22 kgs in doing so...)
Ran 2 marathons (5k,10k)
Hiking with friends family!
Explored new hobbies!
“Design, for me, is fundamentally about problem solving. I am passionate about working on projects that blend strategy with design.”
What others have to say...
Akanksha Barma
Lead Product Manager - Kalagato
Varsha worked with our team at Kalagato as a UX consultant, providing valuable insights by auditing the Hammer Security Android app. Her collaboration with the product team and swift delivery of final designs significantly reduced churn during app onboarding by 14%. Varsha excels at identifying and communicating problem areas and translating them into actionable solutions within the user journey.
Tushar Vaghela
Engineering Manager - Proximity
I have worked with top-notched talents during my stint at Media.net, Varsha is one of them. Some people are hard-working and some are smart-working but Varsha is the rare combination of both. She has deep understanding of product and design/user experience, unparallel research capabilities, a tremendous sense of ownership and positive energy.
Ashwin Sundararajan
Senior Software Development Engineer @ CAW Studios
Varsha and I collaborated on revamping Hoichoi, the largest regional OTT platform. She has been incredibly easy to work with, and goes beyond thinking about just UX - she understands engineering teams very well and how we work. She is also very quick and open to hearing what we really need and reiterate on designs. As an engineer, the top most thing I look for is clarity in requirements - Varsha is always extra clear in what is needed - her work is extremely organized and designs have a lot of foot notes to help us with implementation.
Bipin Daftadar
Faculty & Mentor
I have known Varsha as both a student and a professional designer, as well as an avid design thinker. I had the pleasure of mentoring her on the Motley - Color Reference app, which earned a Platinum A’Design Award in 2014. Motley was designed to provide quick color reference and inspiration for designers, students, and learners. I would always vouch for her capabilities.
(On a lighter note) Though she is petite, (on a serious note) she is a giant in her design approach.